“We are discussing deals with top US and UK publishers who see the problems of the Google/Facebook ‘duopoly’ as well as the inefficient, fraud-plagued ad tech ‘Lumascape,'” Brave cofounder and CEO Brendan Eich told VentureBeat.
When asked how much Brave has paid out to publishers to date, the company said it is not yet releasing that figure but will do so once Brave Payments has exited beta testing.īrave got off to a rocky start with publishers but now appears to be making headway in winning them over. The company says it will email the webmaster and registered domain owner of any content site that has accrued the equivalent of $100 in BAT tokens to help them collect their cash. Publishers don’t need to take any upfront action to participate in Brave’s token-payment plan. Recipients will receive a notification in their browser. Users who have enabled Brave Payments and who already have funds in their wallet.
Users who have enabled Brave Payments but have not added funds to their wallet.Users who browse with Brave, but have not yet enabled Brave Payments.Users who have not installed Brave, but download it during the promotion.All users are eligible to receive the free tokens, including: To receive tokens, users must have the latest version of the browser ( 0.19.105).
The company will distribute the promotional BAT tokens over the next 30 days or until it reaches the 300,000 token cap. With Brave, users avoid those charges.īrave also promises higher security for users by blocking the download of malware, ransomware, and spyware. “The average mobile browser user pays as much as $23 a month in data charges to download ads and trackers - that’s $276 a year,” according to the company’s website. It also claims to save mobile users data charges related to downloading ads. The more times that a user visits a site, the larger the proportion of the user’s monthly contribution is ‘earmarked’ for that publisher.”īy taking ads out of the web browsing experience, Brave says it speeds page load times by anywhere from 2 to 8.7 times depending on the site. Users get an ad-free experience on the Brave browser, and in exchange they’re expected to help compensate publishers for their content by purchasing and distributing BAT tokens to their favorite content sites and YouTube creators.īrave has built a degree of fairness into the process: “Once a user enables Brave Payments, the Brave browser automatically and anonymously keeps track of the publisher sites each user visits. The San Francisco-based company, which debuted in January 2016, says it currently has close to one million monthly active users.īrave’s BAT tokens (“basic attention tokens”) are an attempt to solve the slow load times, annoyance, and invasion of privacy internet users experience on ad-serving browsers.
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